Internet Currency Forums are quite competitive. As with any business, watch out for backlash when badmouthing your competition. What goes around comes around, as the saying goes ...
February 13th, 2012
Badmouthing – Bad For Business?
Small businesses, thanks to basic human nature, tend to form communities. These are small, close-knit, and frequently very open in communication of anything that’s not directly advantageous to each other. This is true even for those that exist on the same level, competing against one another for the bigger market share of the market. So, to some small extent, it really isn’t all that surprising to learn that there are small companies out there that spend quite a bit of their marketing opportunities badmouthing the competition. This is rarely to the detriment of their promotions, of course, but it happens. The question is whether or not this sort of mentality actually puts them ahead, or if it just makes them look bad.
Like it or not, a business must accept that it will have competitors. This is a natural outcrop of the marketplace and something that no company can avoid. The business that spends most of its time badmouthing the competitors is going to find that it is giving itself a negative reputation.
They are akin to that kid in class that talks smack about everyone else behind their backs, but is in a position to allow him to avoid getting burned for his antics. Eventually, the other kids will stop talking to him either because they’re tired of what he’s doing or they’re afraid that he’ll expose negative traits they’d rather kept hidden. A small business might find itself being increasingly isolated from its community – and its customers – if it’s constantly bashing the competition.
Badmouthing people also tends to be used as a defense mechanism, highlighting someone else’s flaws because it hides their own weaknesses.
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